5 Festive Boosts for your Holistic Business

There’s no getting away from it – Christmas is creeping up on us fast!

If you’re only thinking about Christmas in your business now, you’re leaving it very late (and don’t worry – you aren’t the only one!). But there are things you can do to give your business and marketing a festive season boost – here are 5 ideas to inspire you.

1. Create Christmas Gifts

Creating gifts helps to inspire the buyer in making decisions for great gifts for their loved ones. By letting them know who the gifts are for will help them choose the best options so label them as for him, for her, for kids, for the family, under £15 etc. Remember to include any benefits such as free delivery and wrapping.

What services and/or products could you turn into Christmas gifts? How could you theme them around Christmas, or could bundle different elements together?

Also, consider how you can create an online experience into something more tangible. Having something to open on Christmas morning takes your gift to a new level. If you’re doing online cooking classes could have a branded apron, or if you’re doing yoga classes, you could provide non-slip yoga socks.

How about creating starter kits such as making your own hand cream or setting up a morning routine? What do you do that could be turned into a kit for someone?

2. Offer Gift Vouchers

How about creating a range of gift vouchers for people to give? My friend has been buying vouchers this year from favourite local services and shops including the hairdresser for me and the butcher for my hubby. Is this something you could offer in your business?

As with the online products above, how could you make a voucher into something more tangible? Is there a small, relevant product you could add that would give the receiver something to open like a lovely notebook, Christmas decoration, hand cream or luxury chocolates?

3. Christmas Countdown

Create a campaign counting down to the day. This doesn’t have to be the full advent calendar, you could use the idea of the 12 days of Christmas, or countdown the weeks.

Using your chosen countdown time, provide a tip, quiz question, or offer for each day, and share it on social media or to your email list. You could even use the countdown idea to run a fun, relevant Christmas challenge for people.

4. Create a Christmas Ad

Christmas ads are a hot topic every year - which of the big brands is going to make the top spot? You don’t need to let their big budgets stop you from creating your own video. My favourite Christmas ads in the last few years were by a local family-run hardware store. Their creativity soon got noticed and their 2019 video went viral and received 2.7M views on YouTube – wow! The then Prince Charles visited their shop in 2021 having heard of them and to continue his campaign to support local High Streets. What fantastic PR with a tiny budget!!!

If you’re happy on video and feeling creative, what ad could you create for Christmas? How could you bring some festive joy to your audience?

5. Write a Christmas Newsletter

If you send a regular newsletter to your email list – fantastic. Even if you don’t, or you’ve been a little inconsistent recently, how about creating a Christmas newsletter?

Email marketing is a powerful way to make sales. Keep it simple – here are a few examples of what you could include:

• Showcase any festive products or services you have
• Share seasonal tips
• Curate helpful content you think your clients will love
• Include helpful information like your opening times over the Christmas period.

I hope I’ve inspired you to get thinking about how you can boost your business and sprinkle a little Christmas cheer into your marketing this year. If you need help working out what to do this Christmas to market your business, book a power hour with me and I’ll help you come up with a Christmas plan you can implement.