Taking a well-deserved Christmas break doesn't mean your marketing or business must come to a complete stop. With a few simple steps, your business can keep working for you and supporting your clients while you enjoy some downtime.

#1 Let Clients Know When You’re on Holiday

Let your clients know when you’ll be away, so they’re not left guessing. This can be added to your emails and newsletters, as a poster in your clinic, on your website and social media platforms, on your Google Business Profile and anywhere else you advertise your opening hours.

And remember to block the time out in your diary, especially if you use an automated scheduling system.

#2 Set Your Email Out of Office

An out-of-office message is an automatic reply sent to anyone emailing you during your holiday. Personalise the message letting people know when you’re off, as well as pointing them in the direction of support if needed.

It’s a great way to let people know when to expect a reply and takes a couple of minutes to set up in your email system.

#3 Continue Marketing

Just because you’re on holiday, it doesn’t mean your marketing has to stop.

Christmas is a great time of year to be discovered by people needing your help. They’re at home and actively looking for solutions to their problems.

Take some time to plan your content, emails, and social media posts in advance. Work out when you want to show up over the holiday period and how regularly. You don’t have to do everything from scratch – you could use it as an opportunity to re-share content you already have or curate others’ content you think your clients would love.

You can then create and schedule everything in advance, so they publish while you’re off. Most social media platforms allow you to schedule posts, or there are lots of free and paid scheduling tools - use the one you find the easiest.

#4 Check-in on Social

Social media is all about being social. Don’t post and hide – respond to someone who has made the effort to comment on your posts. If you’re taking a total break from social media, don’t schedule posts.

Otherwise, try to check in daily to keep conversations flowing - even a quick reply or a like can help build relationships. It’s the connection and building relationships that will help to attract clients to your door.

Keep your boundaries in terms of not booking appointments but commenting and replying will help your marketing work.

#5 Make Offers

Christmas is a perfect time to start filling your calendar for the New Year. Make sure your service pages on your website are up to date, and you have a simple way for people to book in to see you. The best idea for this is a calendar system where people can book straight into your diary and pay you for the session at the same time.

People want to start the New Year and make positive changes. How can you support your clients to make the changes they want?

Then simply include your offers in your scheduled marketing posts. If you’re making offers, schedule client stories too as they will help inspire people to work with you.

#6 Write a To-do List

Write a to-do list as a reminder of what you’d like to tackle when you’re back at work. It’ll save you from thinking about work while you’re off and help you get back up and running quickly on your return.

Enjoy Your Holiday!

With your business prepared for the holidays, you can relax and enjoy knowing you’ll kick off the New Year refreshed and ready to thrive.

If you’d like more support to grow your business and maintain balance in 2025, my Holistic Hub Mastermind might be the perfect fit for you.

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