How to Turn Client Feedback into Powerful Marketing Messages

Client Feedback is Gold for Your Marketing!

Marketing can feel overwhelming, especially when you want to attract the right clients without feeling pushy. However, your happiest clients can take the pressure off by helping you get your message across to the right people. Testimonials and client feedback provide evidence, helping potential clients feel confident that you’re the right practitioner for them.

Think about your own buying habits. When purchasing something new - even a small item - you check the reviews first. You want to assess the product’s quality and understand the customer experience to support your decision-making. People do the same, or even more research when choosing a complementary and alternative medicine practitioner. A great testimonial can build trust, reduce hesitation, and reinforce someone’s decision to book with you. Many practitioners notice an increase in enquiries as their reviews grow, particularly on their Google Business Profile.

Collecting Valuable Client Feedback

Many holistic practitioners struggle to collect useful testimonials. Some don’t like asking, while others receive vague feedback that lacks context. We all like to hear that we’re a lovely person, but that alone won’t help someone decide whether to work with you. Here’s how you can navigate these challenges:

• Make testimonials part of your wrap-up process – When finishing a session, package, or programme, ask for feedback naturally.
• Provide an easy feedback link – A simple link to your Google Business Profile reviews makes it easy for clients to leave feedback.
• Give a structure to help clients decide what to say – Encourage clients to share:
• What their life was like before working with you.
• What the experience of working with you was like.
• The results they achieved.
• What they would recommend to someone in a similar position.
• Offer different formats – Some clients may prefer written testimonials, while others may be more comfortable recording a short video. You could take the pressure off by offering to interview them on Zoom.
• Respect privacy – Give clients the option to remain anonymous, especially if they’ve worked on something sensitive or don’t want to disclose that they sought help.
• Enhance authenticity – If a client is comfortable sharing a photo, it will add a layer of credibility to their testimonial.

Transforming Testimonials into Powerful Messaging

Once you have great testimonials, how do you use them effectively? Many practitioners don’t go beyond adding them to their website, but they can be repurposed in multiple ways:

• Identify key themes – Look for common phrases and outcomes clients mention. Use their words in your marketing to better connect with potential clients.
• Pick out quotes from testimonials – These can be used to create impactful graphics.
• Use testimonials across all of your marketing platforms:
• Social media posts
• Sales pages and launches
• Email sequences
• Printed leaflets
• Presentations and talks

Ethical Considerations in Using Client Feedback

If your professional codes of conduct restrict you from directly asking for testimonials, start by understanding the guidelines and what your options are. Some require a waiting period before requesting feedback.

• Create a culture of sharing – Offer excellent service and make it easy for people to leave a review if they wish, without directly asking for one. This will also improve referrals to your business, as happy clients will naturally share their experiences with others.
• Use client language in your marketing – Consider how clients describe their challenges and results. Mirroring their words can make your messaging more relatable to others in a similar position.
• Develop example case studies – Craft client stories that illustrate the experience someone can expect when working with you and the types of results they might achieve. Be transparent that these are examples rather than real-life stories, but they will help people understand your approach.

Ready to Get Started?

Testimonials are gold for your business. They reinforce the buying decision, build confidence, and make marketing feel easier.

Ready to turn your marketing chaos into clarity? Let’s chat. Book a call today and take the first step towards marketing that feels authentic, simple, and effective.