Stress Free Content Creation

Content is the marketing you create, publish, and distribute online to share your information. Online content includes blogs, videos, podcasts, live videos, social media posts, graphics, emails etc. If you’re serious about finding clients online for your holistic, you’ll have to create content.

What Content Does

Sharing regular content will help you demonstrate your expertise as well as be helpful for your clients and prospective clients. It’s an asset for your business and will provide you with a library of information you can and repurpose in different ways.

Adding regular content to your website will help to build its authority and help you to be found on google. It’s also a great sales tool for your business and will help you to attract the right people and repel those who aren’t a good fit for you.

If you don’t have a website yet, you can create content for a Google Business Profile, an email list or social media platforms.

Creating regular content got me a book contract as well as providing the first draft of the copy. My content has also provided invitations to speak at industry conferences and produce workshops for training organisations as well as finding clients for my business.

Stressing and procrastinating over creating content is a major sticking point for many holistic practitioners. There are simple ways to organise your content creation to simplify the process, speed it up and help you be consistent.

Pick One Core Content Platform

Whilst there are a lot of different types of content, you don’t have to do them all. You’re one person and even attempting to do everything just won’t work. Unless you have a team of people around you, you need to work to your strengths.

If you try and force yourself to create content in a format you hate, you simply won’t keep it up. By creating content in a way you find easy, or fun, you’re more likely to be consistent.

Think about your communication strengths – are you a writer, or a talker, do you love doing videos or creating graphics? Decide how you best communicate with people and then look at creating content that works to those strengths.

Pick one core content platform to focus on and decide how regularly you will be able to create it based on your available time and resources. Now make a commitment to yourself and book the time in your diary to create it.

Finding inspiration

Take 5-minutes to list down all the things your clients ask you. If people are asking you, they will be asking google! A great place to find questions asked are Facebook groups where your ideal clients are. Get into the habit of writing down questions you get asked as this will give you a list of topics to create content on.

Start a reference folder of content that inspires you and you think your clients would be interested in. This can be in any format but it’s not about copying someone else’s content, it’s about using it to spark ideas and putting your own spin on it.

Consider what’s happening in the world from the news to the different seasons and holidays for inspiration. Awareness days are a great way of taking something and creating interesting content that links you to something of interest for a wider community.

Have a Simple Plan

Simply knowing what topics you’re going to be creating content on and when will stop you from staring at a blank screen when you come to create it.

Take a few minutes to map out what’s going to be happening in your business over the next few months. Your content is there to support what you want to achieve in your business so make it meaningful and create content to support your offers.

Having a focus on what you want your content to achieve will help you to decide what topics to create. For example, if you offer natural skincare products and it’s winter, you could talk about how to protect your skin from the cold, and sell products that relate to that.

Even if you offer the same thing all year round, consider the different times of the year and the different ways you can communicate. So, a nutritionist specialising in weight loss may talk about sticking to New Year’s resolutions, or how to drop a dress size and feel healthy for summer.

Now, list down 12 topics or titles for your content (or 6 if you’re doing one piece every other week). Base them around the things you want to offer too, and your marketing will all start to work together. You now have your ideas sorted for the next 3-months.

Speeding up the Process

Knowing your topic and the platform you’re creating it for is a huge time saver. The next thing is to create a quick draft – it doesn’t matter whether you’re writing, doing a live or recording a podcast, having an outline will help you create it efficiently.

Spend 5-minutes downloading everything – it doesn’t matter if it’s in the right order, just note down what you want to cover. Then, re-order it so it flows, and you now have the framework for your piece which you can use for talking points or flesh it out to create copy.

Creating regular content is part of marketing yourself online. If anyone is researching you, they want to get to know you and see that you’re an expert in your area. Your content will help you stand out from the crowd and demonstrate why you’re the best practitioner for your clients.

Making Content Creation Simple Masterclass

If you need help with this, do my masterclass and learn how to share your expertise online by creating consistent content – fast! Find out more here.