Why Consistency is the Key to Success
Jan 30, 2025
How Small, Regular Actions Can Transform Your Holistic Business
As a CAM professional, you already know that achieving results - whether it’s improving health, reducing stress, or creating lasting change - requires consistency. The same principle applies to your business and marketing. Did you know that the actions you take daily, no matter how small, will determine your long-term success?
Many practitioners feel overwhelmed by marketing, unsure of where to start, or frustrated when they don’t see immediate results. The key isn’t to do everything at once but to pick an approach that works for you and stick with it. Small, consistent actions build momentum, create trust with clients, and ultimately transform your business.
The Compound Effect of Small Actions
It’s easy to underestimate the power of small, repeated actions because progress feels slow. But when you look back over time, the impact is undeniable.
It’s been a year since I had my hip replaced. My goal was to get back to proper dog walks, and the only way to achieve that was to do my daily physio. For months it felt like I wasn’t really making much progress, but looking back to this time last year, the difference is huge.
Eight years ago, I started a simple morning routine as a 30-day challenge. It included six 5-minute activities including setting my intentions for the day ahead and reading. I’m still doing it today, and it’s been a huge personal and professional development exercise. The benefits include improved focus (because I’m set up for the day ahead) and fulfilling my love of learning through reading, which has enhanced my working practices.
When I started my business, I committed to writing a weekly blog and email. Ten years later, that consistency has helped me build my authority, connect with my audience, and create a library of resources for CAM professionals. That simple habit even led to writing a book.
It’s not about doing something grand; it’s about showing up consistently.
Finding the Right Actions for You
There are countless ways to market your business and attract clients, but jumping from one strategy to another often leads to frustration and exhaustion. The most effective approach is to identify what works best for you and do it consistently.
The best way to identify this is to ask each enquiry how they heard about you. This will help you understand what is working in your marketing.
Another key question to ask yourself is: What’s my biggest priority right now?
For many CAM professionals, the priority is finding clients. If that’s your focus, consider making personal outreach and following up on enquiries a key habit. This blog will help you do this.
A Small Step That Made a Big Impact
Leslie wanted more one-to-one clients but was resistant to personal outreach. She had a long list of prospective and past clients but felt overwhelmed by the thought of contacting them all.
Instead of tackling everything at once, I suggested she reach out to just one person a day in a nurturing, non-salesy way. Within a few days, she was receiving lovely updates from past clients - and within a week, she had two new bookings for her services.
Because of this success, Leslie made connecting with one person a daily habit, and it continues to bring her new clients.
How to Choose Your Small, Consistent Action
If you’re unsure where to start, use these steps:
- Identify your current business priority – Finding more clients? Increasing your capacity? Growing an audience?
- Choose a small action that aligns with that goal – Some ideas include:
- Posting on social media 3 times a week.
- Sending one email to your audience each week.
- Reaching out to one past client per day.
- Writing one blog post a month.
- Attending a networking event twice a month.
- Make it realistic and achievable – It’s better to do one thing well than spread yourself too thin.
- Track your progress – Keep a simple record of what you do so you can see your progress and remember to celebrate your wins.
Final Thoughts: Start Small, Stay Consistent
Success doesn’t come from occasional bursts of effort - it comes from small, intentional actions repeated over time. Choose one thing that aligns with your business goals, commit to it, and trust the process.
Start today. Pick one small action, stay consistent, and watch how it transforms your business.
